Marketing Strategy

When we talk about marketing strategies in Kerala in 2020, we have some findings to share with you. Well, 2021 is here. And, so far, it doesn’t look much different than December 2020. That’s why we asked dozens of digital marketers for their best marketing strategies for brands. According to the location and marketing area, we have to be flexible with our strategies.

In fact, the majority of B2B content marketers use educational assets to nurture leads and build audience trust, which is absolutely essential for inbound marketing,” he said. “Think about informational blogs, white papers, or quizzes.

Peter Wilfahrt, managing director of digital agency Versandgigant, said marketers should personalize every single message in 2020 by digging into analytics and understanding demographics, affinity categories, and in-market segments.

According to Natalia Wulfe, CMO of digital marketing agency Effective Spend, platforms like Google and Facebook are taking control of more control of audience targeting as they simultaneously move away from manual bidding capabilities. Meanwhile, their algorithms have become adept at understanding which ad images and a copy will drive the best click-through and conversion rates.

And don’t forget the content you’ve already published.

In fact, Cyrus Yung, co-founder of SEO company Ascelade, said updating old content is a strategy that has served Ascelade well as Google has a freshness ranking factor and most sites eventually see content decay.
“They have old articles that have ranked well previously and have attracted backlinks, but the search traffic for that particular article is on a downward trend,” he said.

Video remained a popular digital marketing tactic in 2020, and it’s a must marketing strategy for this year, too.
Stuart Leung, vice president of marketing for vaping brand Breazy, said videos forge stronger bonds with consumers, which, in turn, makes them more likely to purchase a product. Options include tutorials, testimonials, and behind-the-scenes footage.

According to Dan Rice, marketing manager at recruiting firm Talent Locker, the most effective strategy in 2019 was optimizing and prioritizing Google My Business, the free tool that allows businesses to manage their online presence across Google, including search and maps.

More importantly, when it comes to growth hacking, it is less important to take into consideration cost-benefit analyses, expenses related to marketing and advertising, or any other metric.